Just as it has become standard for businesses to have a website, mobile apps are now entering the playing field as the secondary standard in the digital realm. Particularly among younger generations, mobile apps are becoming the norm: In fact, over half (55%) of Millennial-owned businesses have a mobile app (PR Newswire).
The greatest downside of going mobile, however, is the cost of mobile app development. Building a mobile app for your business can cost anywhere from several hundred to several thousand dollars, and that doesn’t include the marketing necessary to make your app’s launch a success. That’s when you might consider outsourcing app development instead.
While hiring an offshore team to build your mobile app can provide you with a surplus of savings, there are several factors you’ll want to consider as you search for your offshore team. To hire a team that will provide you with the best results, here are 10 things you need to know about outsourcing app development.
1. If the price seems too good to be true, it probably is.
As most people do, you’re likely considering outsourcing your mobile app development because it comes at a lower price. While offshore software development can certainly offer you benefits in this department, those “good deals” are sometimes too good to be true.
For context, offshore mobile app development can cost anywhere from $5 to $100 per hour. While it may seem tempting to hire that mobile app developer charging a mere $5 per hour, there’s a strong chance you may not be very happy with the results. Rather, opt for the middle-ground, so you can save while receiving the quality you deserve.
2. Mobile-only teams aren’t always best.
When you start looking into outsourcing, it may be tempting to hire a team that only builds mobile apps. While this implies that mobile app development is that team’s specialty, it also implies that they may not be as well-informed about other facets of the digital realm.
While understanding all aspects of the digital landscape may not have been as important in the past, it is today. More and more organizations are providing users with an omnichannel experience, which entails providing a seamless experience from mobile to desktop. As such, it’s valuable that your offshore team understands how your mobile app fits into that model.
3. A strong communication strategy is critical.
While communication plays a critical role in working with any mobile app development team, it’s all the more important when your team isn’t local to you. Despite the fact that collaborative software has made working with offshore teams much easier, the strategy behind those communication efforts can be as important as the software being used to carry out those communication efforts.
To evaluate the strength of your potential team’s offshore communication strategy, consider if they have the following: 1) a schedule for communicating project updates, 2) a means for communicating with you quickly (e.g. phone, instant messaging, etc.), and 3) a more direct means of communication (e.g. video chats). All are necessary to succeed when working with overseas partners.
4. Not every team can handle enterprise-scale projects.
One of the commonly mentioned “pros” of outsourcing software development in general is an offshore team’s ability to easily scale and meet the needs of larger software projects. While this is true in many offshore teams, it’s not true for all offshore teams.
A great way to gauge if your offshore team is prepared to handle a larger project is by evaluating their prior work. By taking a look at their past projects, you can get a better idea of if they have worked with clients in your industry, as well as whether they have handled projects of a similar caliber to yours.
5. Some teams require greater client involvement.
One of the greatest benefits of working with an onshore team is that, once you provide a detailed picture of your vision with them, they can often take your project into their own hands. While many would like to have the same expectations of their offshore team, leaving offshore teams to their own devices can lead to lower quality results.
Despite the fact that many offshore mobile app developers have four-year degrees and a surplus of training in their field, their agency may place little emphasis on project management due to differences in cultural norms. As such, if your team doesn’t have a project manager in place, you may find yourself more involved in managing your offshore development teams than initially expected.
Note: Greater client involvement need not be confused with more collaborative app development. Increased collaboration between the client and supplier plays a significant role in agile development and can increase your app’s likelihood of embodying your vision.
6. Quality assurance isn’t offered by every offshore team.
Offshore teams are more often recognized for their inability to provide quality app development than their ability to provide quality. While this was a more substantial issue in year’s past, quality assurance (QA) is now provided by more offshore teams, as more offshore teams are making QA engineers a part of their team. That said, not every team is up on the latest offshore software development trends.
Rather than taking your potential offshore team’s word for it, it’s important to investigate their QA processes and who handles those processes. For example, we follow our processes to ensure that the software products we provide meet our standards. For every software project, our project managers review and approve the work of our offshore team throughout the development process. This helps us to ensure that we keep our offshore team on the right track and provide our clients with the product they expected.
7. Post-launch maintenance is key.
Even the best mobile apps will reveal their fair share of flaws once they reach the public. If these issues aren’t addressed, there’s a high likelihood that your users will stop using, or even uninstall, your app. Rather than allowing that to happen, you’ll need to continue instigating on-going bug fixes and support for your app and users.
While you can hire a separate team to continue performing maintenance on your mobile app, it’s often much easier to receive on-going support from the team that built your app. Already familiar with the inner-workings of your app, they’ll be more readily equipped to tackle any bugs that arise or build upon existing functionality.
8. Going global can open doors to opportunity.
Last but not least, there’s no reason to limit yourself to the local mobile app developer that’s only a few blocks down the street: Instead, broaden your choice of developers by outsourcing. Not only will you have more talent to pull from, but it’ll cost you less.
Additionally, if you are hoping that the success of your app will cross international borders, you may be surprised to learn that crossing borders for mobile app development talent can also increase your app’s exposure to audiences on the other side of the globe. Likewise, some teams may also be able to provide insight that helps to improve your app’s likelihood of translating well across the pond.
Ready to Begin Outsourcing App Development?
If you aren’t intimidated by the potential downsides of outsourcing app development, by keeping these things in mind, you should be able to select a team prepared to adequately serve your needs.
In addition to finding a team that’s ready to work with you, don’t forget to take the necessary steps to prepare yourself for building a mobile app. This includes asking your developers the right questions to establishing a clear vision for what you want out of your mobile app.
At ClikGlobal, our team values getting to know your vision, so we can provide you with a customized software solution that meets your unique needs. Moreover, our U.S. and offshore team members work together to provide you with affordable yet quality mobile app development services.
To start outsourcing app development with us, drop us a line.