Did you know that by 2021, an estimated 53.9% of online consumers will make purchases on their mobile devices over their desktop computers? Even today, almost half (44.7%) of all online consumers shop on mobile devices (Statista). In fact, the top app among Millennials is the Amazon app, with 35% of those between the ages of 18 and 35 having app on their phone (Forbes).
With these statistics in mind, those with an ecommerce store are losing out on their potential to tap into one of the greatest advantages of mobile commerce, the ability to reach a large number of consumers where they’re already at. Moreover, even those with a mobile site are missing out on their potential to reap the benefits of mobile-specific features.
Choosing to build a mobile app for your online business, however, is a big decision and should be carefully considered. To help you decide if you should expand your ecommerce efforts into the m-commerce realm, take a look at these 5 advantages of mobile commerce.
1. Make purchases easy for the “I want it now” consumers
People of today have shorter attention spans than ever, having dropped from 12 seconds in the year 2000 to a mere 8 seconds in 2015. In fact, we are so hungry for constant stimuli that 77% of individuals 18 to 24 claimed, “When nothing is occupying my attention, the first thing I do is reach for my phone” (TIME). Thankfully, you can use this to you advantage with mobile commerce.
With a mobile store, you can tap into both the short attention spans of today’s users, along with their interest in mobile phones. Rather than visiting your brick-and-mortar store (if you have one), your consumers can simply make a purchase with a few taps on their mobile device—they won’t even have to leave their couch.
You can make things even easier if you provide mobile pay integration, so your users won’t even have to reach for a credit card to make a purchase. This provides the opportunity for almost instant purchases and the instant gratification desired by the “I Want It Now” generation (Millennials) in particular.
2. Use localization to your advantage
One of the most significant differences between reaching a user on a site and on their mobile device is the opportunity for localization on mobile. While you can identify where a user is located based on their IP address, localization allows you to identify the location of your user (with their consent) and provide that user with a custom user experience based on that location.
The primary advantage of providing a custom experience using localization is that it allows you to reach a much more diverse audience on a more personal level. For instance, with the help of localization, your app can provide product recommendations to a user based on which products are popular in their area. On a more global scale, your app can be designed to automatically to communicate to a user through their location’s most popular language.
Just as localization can help to reach users on a more personal level, it can also augment your existing marketing efforts. From providing location-based promotions to advertising around location-specific holidays, you can customize your marketing efforts based on a user’s location.
3. Improve your consumer targeting efforts
While the growing world of mobile commerce provides increased opportunities for online business like yours, it also provides an increase in competition. With this in mind, however, mobile presents greater opportunities for improved targeting and personalization than on desktop. As a result, going mobile can increase your likelihood of reaching the right people with the right products.
Not only can mobile apps provide you with better insight into your target audience through analytics, but thanks to machine learning, mobile apps can identify patterns in your users’ behaviors and recommend products based on those behaviors. Providing a more personalized user experience boosts a users’ chances of finding products they’d like to purchase, in turn increasing your chances of making a sale.
Along with personalized product recommendations, you can take advantage of mobile-specific features, like push notifications. While push notifications are now sometimes used on desktop as well, push notifications on mobile devices specifically are known for boosting app engagement by 88% and driving over half of users (65%) to continue returning to an app for more (Localytics).
4. Gain a new marketing channel
In addition to better targeting prospective buyers using machine learning, along with other mobile-specific features, expanding into the realm of mobile also provides another avenue for marketing your latest products or services.
Mobile marketing can take the shape of mobile-specific offers, such as mobile-only rewards or features. Not only that, but if you have a brick-and-mortar store, you provide an omni-channel shopping experience. For example, you can make your mobile app a part of the in-store shopping experience by offering promotions that are activated by a consumer’s visit to the store (e.g. Target does this with the Cartwheel app).
In addition to omni-channel marketing, mobile apps can almost function as a secondary website. From creating an easy-to-access community for your users (e.g. think of FitBit’s community for its users) to a content marketing channel (e.g. you can share mobile-exclusive content and news), you can connect with your users here in a way that you don’t anywhere else.
5. Easily scale from local to global
In year’s past, the growth of retail stores was limited to the number of brick-and-mortar stores you could build. With the help of websites, scaling your business online became a less challenging feat, and now thanks to mobile, you can expand your online business further into the digital horizon, without necessarily growing the number of locations under your belt.
While you may know that the number of mobile Internet users has now surpassed that of desktop, you may be surprised to learn that mobile technology is more widely available than Internet access. According to DMNews, 7.7 billion cellular connections were available worldwide in 2017, and more than two-thirds of the global population had access to a mobile device. As such, mobile commerce opens the doors to the largest online user base available.
Ready to Build a Mobile App?
These are just a few of the potential advantages of mobile commerce that you could benefit from. If your business is at the point where creating a mobile app seems like the next logical step, it’s time to find a mobile app development team that can help make your mobile app idea into a reality.
At ClikGlobal, we specialize in making mobile app development accessible to organizations, big and small. With both US-based and offshore team members, you can stay within your budget, while getting your hands on the mobile app you’ve been dreaming of.
Benefit from the advantages of mobile commerce—contact us today.