Content marketing is now an essential aspect of online marketing, putting SEO (search engine optimization) at the heart of your marketing efforts. By optimizing your content, you greatly increase your chances of achieving high SERP (search engine result pages) rankings, and the more high-ranking content you have, the more likely your site will be to receive organic traffic.
So, why does using SEO to garner organic traffic matter?
51% of B2B and B2C site traffic is from organic search (Search Engine Land), which means that a grand majority of your visitors may find you through search engines like Google. To drive organic traffic to your site, however, you’ll need to take advantage of some of the tools available to you. Thankfully, optimizing your content can easily be done with the help of WordPress SEO plugins.
Here are 7 WordPress SEO Plugins you need to optimize your site in 2019.
1. Overall Site Optimization - WordPress SEO by Yoast
We couldn’t make this list without mentioning the best SEO WordPress plugin: WordPress SEO by Yoast. The Yoast plugin is your go-to resource for most of your SEO needs, from content to overall site optimization.
The greatest benefit of using this plugin is that it helps you to create SEO-friendly content. With the SEO analysis feature, WordPress SEO can help you to edit your content for improved optimization. Premium users of the plugin can take optimization one step further through additional insights, from related keywords to internal linking suggestions.
This plugin also assists with overall site optimization. For example, it allows you to generate an advanced XML sitemap to RSS optimization. Likewise, you can perform large-scale edits to content and internal links. Once again, premium users have the advantage, with additional features like social tools to the ability to create 301 redirects.
2. Access Google Analytics - Google Analytics 10Web
Google accounts for over 92% of global search traffic (StatCounter). That said, when optimizing your content for search, you’re likely trying to rank on Google. As most SEOs know, the best way to track how well your site is performing on Google is through Google Analytics. Rather jumping back and forth between your site and Google Analytics, you can use Google Analytics WD to add your favorite Google tool directly your dashboard.
With access to Google Analytics on the back-end of your site, Google Analytics WD provides you with insights that will help guide your SEO strategy. Whether you’re tracking what keywords you’re ranking for or conversions, this plugin helps you to identify what your content is doing well and where you could improve, without even having to leave WordPress.
3. Optimize Images - PB SEO Friendly Images & Smush
Optimizing your content, namely your blog posts, can be time-consuming. The good news is that there are WordPress plugins that can help to cut down on the busy work. Especially if you frequently create content that includes several images, using PB SEO Friendly Images and Smush is helpful for optimizing your images quickly and easily.
Adding alt and title tags to images helps Google to better understand what your web pages are about, increasing your potential to rank highly for a given topic. With the help of PB SEO Friendly Images, you no longer need to add alt tags and title tags manually. Instead, you simply: 1) Appropriately name the image to describe what’s in the image and use keywords (if applicable). 2) The plugin will automatically create an alt tag.
In addition, you’ll want to optimize the size of your image files. Unoptimized images can slow down your site’s loading speed, which can decrease a user’s chances of staying on your site and hurt your SERP rankings. A great plugin for accomplishing this is Smush, which helps to reduce the file size of your images without reducing image quality. Plus, it saves you time by optimizing your images for you.
4. Remove Broken Links - Broken Link Checker
Another aspect that can damage your site’s SEO is broken outbound links: When Google crawls your site and finds broken links, it may choose to no longer index your page, as broken links often indicate content that hasn’t been updated recently. Combing through each web page and blog post to find broken links would be a time-consuming process, which is where plugins like Broken Link Checker can help.
Broken Link Checker simplifies monitoring the links on your blog posts, web pages, comments, and more in order to help you identify broken links, missing links, or broken 301 redirects. Moreover, rather than having to visit each individual page, you can edit page errors from within the plugin itself. Not only does this make staying on top of broken links easy, but it helps you to prevent your SERP rankings from being negatively impacted.
5. Optimize for Mobile - WPTouch
With 50% of global searches coming from mobile (Search Engine Land), a vital part of optimizing your site for SEO is optimizing it for mobile. In fact, if your site is not optimized for mobile, Google will automatically bump down your SERP rankings. That’s where plugins like WPTouch can help, as it allows you to add a mobile-friendly theme to your site and better accommodate mobile users.
For standard users, WPTouch will help to ensure that your site achieves a “mobile-friendly status,” without writing a line of code. For premium users, enhanced themes and extensions are also available to provide an even better mobile experience.
6. Create Rich Snippets - Schema
Even when your content ranks on Google, that doesn’t necessarily mean that users will click-through and visit your site. While Google doesn’t always feature the snippets you create, creating rich snippets can increase your content’s click-through rate. Rich snippets may include reviews, recipes, videos, articles, and more, and they can be created using the Schema.
With Schema, you can work to ensure that your snippets more accurately reflect your site’s content, as well as include more interactive content, from photos and videos to star ratings and prices. With more accurate, interactive content, you should increase both your click-through rate and chances of receiving more traffic to your site.
7. Enhance Security - Wordfence Security
Last but not least, your site’s security can impact SEO performance. Without the proper security measures in place, Google may penalize your site. Even if your site is not penalized, Googlebots may have trouble adequately crawling your site and, therefore, properly indexing it. As such, your content may fail to show up in SERP. To prevent such issues, you may want to consider installing the Wordfence Security plugin to your site.
Wordfence Security provides you with a malware scanner and firewall to protect your site from cyber attacks. The malware scanner runs checks your WordPress files, themes, and plugins and reports malicious activity. Other useful security features include two-factor authentication, security vulnerability warnings, and damaged content repair, ensuring that your site is in tip-top condition for you and your users, and Google too.
Need Helping Installing Your WordPress SEO Plugins?
Whether you’re a digital marketer or a business owner trying to get your site noticed by Google, you may not have the time or the know-how to install WordPress plugins to improve your SERP rankings. To save time, you might consider hiring a WordPress developer to help, but cost is often a holdback to doing so.
At ClikGlobal, we bring together U.S. and offshore software developers, so we can price quality WordPress development at a lower price. From making upgrades to your WordPress site to building you a new site altogether, our team can help you to achieve your business goals at a price that fits your budget.
For help installing WordPress SEO plugins, let’s chat today.