Less than two-thirds of small businesses (64%) have a website (Clutch). If your business falls into the 36% without a website, and you’re biggest hold back is that don’t know where to start, you can begin by selecting the right CMS (content management system) for your business’s needs.
Many people use WordPress for small business websites, and for good reason.
Your CMS houses all of the content that will go onto your site. Perhaps you’ve already heard, but WordPress is the most popular CMS on the Internet. Known for powering 33% of all sites on the web (WordPress), WordPress is a great CMS for enterprise and small businesses alike.
Now you’re probably asking, “But why should I use WordPress for my website?” Well, that’s what we’re here to cover—here are just 6 reasons choose WordPress for small business.
1. Open Source Software = Greater Freedom
When you have a small business, you’re likely looking for a CMS that will give the most to you, and open source software presents that opportunity. Open source software is software available for modification, contribution, and distribution by anyone. This in mind, WordPress is a great example of an open source framework that doubles as a CMS.
Using an open source framework has many benefits in and of itself. Open source gives you the freedom that commercial software simply can’t offer. With open source software, there’s a community consistently contributing to and modifying the resources available to you, providing limitless opportunities for customization and a forum of people to turn to when you need help.
2. Easy to Use for the Less Tech-Savvy
When you have a small team, there’s a chance that the person running your site will be you or your marketing team (if you have one). That being said, if there’s a chance that those who run your site may be less technically inclined, you’ll want a CMS that’s easy to use.
WordPress is known for being user-friendly. The back-end dashboard is intuitive for most users and includes drag-and-drop editors to other WYSIWYG (What You See Is What You Get) tools. That way, even without a web developer on your team, you’ll be able to easily manage your site.
3. Thousands of Free Themes & Plugins to Use
Now that you know adding content won’t be a challenge for your small team, you may be wondering how complicated it will be to customize your WordPress site’s design or add additional features. As an open source framework, WordPress makes accessing the themes and plugins you need simple.
WordPress boasts a growing database of well over 7,000+ themes (well over 1,500 WordPress themes for business specifically) and 54,000+ plugins. These themes make it easy to build a beautiful website without spending too much time on design, while the plugins allow you to add an ecommerce store (WooCommerce), include social feeds and share buttons on your site, and so much more.
Note: Because WordPress is such a popular CMS, there are also a variety of paid themes and plugins available, providing an option for virtually any of your web-based needs.
4. Most Every Third-Party Integration You Need
When you have a small business, the last thing you’ll want to do is re-invent the wheel. If your site will be (or already is) an ecommerce store, there are a variety of tools that you’ll need to get your store up and running, such a product display, a payment gateway, and likely email marketing tools. With WordPress, you can gain access to such features using third-party integrations.
Often with the help of plugins, there are a wide variety of third-party integrations available to use with your WordPress site. Continuing with the ecommerce example, you can use WooCommerce to set up your store, PayPal for a simple payment gateway, and MailChimp for email marketing.
Note: Some integrations may require the help of a WordPress developer.
5. Innately an SEO-friendly Platform
Adding content to your site may be easy, but the next step is to ensure that it’s SEO-optimized (optimized for search engines). Without optimizing your site’s content, you’ll leave your website’s SERP rankings (search engine results page) up to chance, greatly reducing your likelihood of gaining visibility from your potential customers and achieving sales.
While a majority of your site’s SEO is determined by how well you optimize your site’s content, WordPress can give your rankings a boost by being SEO-friendly out-of-the-box. Some of these built-in features include SEO-friendly permalinks, customizable title tags and headings, and the ability to optimize images. Not only that, but you can install helpful SEO plugins, such as Yoast SEO.
6. A Multitude of Resources & Support
Especially if this is your first website, you may be wondering how many resources are available for your reference as you start your journey in the world of digital marketing. Or maybe you’ve worked with websites in the past, but you’re new to WordPress and want some help acclimating to the new platform. Either way, no need to worry—WordPress has you covered.
Because so much of the Internet is powered by WordPress, well over 75 million sites, there will be a lot of other people using the platform right along with you. As such, there are an ample amount of resources available online, as well as on WordPress.org itself. Likewise, as an open source community, you can also turn to your fellow WordPress users for help on the WordPress support forums.
Ready to use WordPress for Your Small Business?
While anyone can build a WordPress site, building your own website can be time-consuming. And when you have a small business, every minute of you and your employees’ time is critical to ensuring that your business continues moving forward and growing. That said, web development can be expensive, which is why many small businesses decide to avoid building a website altogether.
Rather than forgoing your decision to finally build WordPress site for your business, you can save money by working with a blended team. With both U.S. and offshore developers on one team, you can cut costs, while receiving the quality you deserve.
Using WordPress for small business is just a message away—contact us.