In 2019, your website is your storefront, the place that you want your customers to go to find out more about your services or products. As a marketer, it’s your role to guide your customers toward your website using the tools that you have available to you. Thankfully, if you have WordPress, your CMS is ready to be armed with the tools necessary for boosting your digital marketing efforts.
By installing the right WordPress marketing plugins, you can easily integrate your must-have marketing tools with your favorite platform. From optimizing your site’s content to making sure your users can share your content on social media, there’s a WordPress plugin for just about every marketing need.
After combing through some of the popular WordPress marketing plugins out there, we found 13 that we believe will set you well on your way to achieving your marketing goals and boosting your sales.
1. Editorial Calendar
We certainly don’t need to tell you: Marketing is a balancing act. You’re scheduling out when blog posts need to be published, along with when you need to update some of that older content. You may already be using a whiteboard or a program outside of WordPress to do this, but what if it could be even easier?
Take your content marketing schedule to WordPress by using Editorial Calendar. This plugin allows you to see all of your blog posts in a calendar view. One of the best features this tool provides is: Instead of going through the publish dates of each of your blogs individually, you can easily move content from one publish date to another with a simple drag-and-drop editor.
2. Yoast SEO
Once you start creating content, you’ll want to make sure that you’re optimizing it appropriately for SEO (search engine optimization), and the sooner you do so, the better. In this way, your content will do its job, show up in SERP (search engine ranking pages), and garner that organic traffic.
Since we’re talking about optimizing content on WordPress, it’s impossible to go without mentioning Yoast SEO. From helping you to write SEO-friendly content to produce XML Sitemaps, control breadcrumbs, create metadata and more, this plugin will help to meet most of your SEO-needs.
3. Google Analytics by MonsterInsights
As you start publishing your content, you’ll want to evaluate its reach and CTR (click-through-rate) on Google. The best way to do that? Review your site’s metrics on Google Analytics. The downside of this is that it means you’ll be hopping back and forth from WordPress to Google Analytics to review your content’s success.
The good news is that you can use Google Analytics by MonsterInsights to add Google analytics to your WordPress dashboard. In addition to providing you with insight into your content, you can also view your user demographics, site referrals, and more from right within WordPress.
Not only does your written content need to be optimized but your images do too. Whether it be the images in your blog posts or other site pages, large images can drastically slow down your site loading speed, which impacts both your site’s SEO and your users’ likelihood of staying on your website (No one has the patience to wait around for your site to load, these days).
This is where Smush Images Compression and Optimization comes in. With the help of this plugin, you can optimize your images from within WordPress. Instead of resizing every image you need before login to WordPress, you can simply optimize your images as you add your blogs posts, site pages, and more.
5. PB SEO Friendly Images
The second step to optimizing your images is making sure that your images have Title and Alt tags attributed to them. While search engines are smart enough to somewhat identify images on their own, these tags help to better communicate to search engines, as well as visually-impaired users, exactly what your images are depicting.
Instead of spending an inordinate amount of time creating those tags individually, you can make the task a bit less difficult with the help of automation. A tool we’ve mentioned in past blogs, PB SEO Friendly Images, makes it possible to optimize your alt and title tags much more quickly than you would be able to on your own.
6. Pretty Link
With your content and images optimized, before you hit the publish button, you’ll want to make sure that you create “pretty” permalinks. In other words, you want to make sure that the URLs for your content are short, easy to remember, and contain relevant keywords.
Rather than editing your URLs manually every time, you can use Shortlinks by Pretty Links to automatically generate clean URLs. To take this one step further, this plugin helps you to track clicks, unique clicks, and more for each URL.
7. Broken Link Checker
Not only do the URLs of your content matter, but the links within your content can impact your SEO. As your content ages, it’s common that the links within your content will break, as content on your site (or external sites) gets deleted over time. Unfortunately, broken links are a strike against SEO.
Checking each blog post individually for broken links sounds would be an incredibly tedious task. So, what else can you do to eliminate those broken links? With Broken Link Checker, you can edit, unlink, mark a link as “not broken,” and more, all in one place.
8. PowerPress Podcasting
More and more content creators are going the extra mile and accompanying their written content with a podcast. If you’re planning on incorporating podcasts into your marketing strategy as well, you could be adding a lot to your plate, from figuring out how to add that audio content to your blog post to submit it to Apple Podcasts.
The easiest way to usher podcasting into your marketing efforts is through PowerPress Podcasting. This plugin makes it possible to upload your podcast, connect it to a blog post, and submit it to Apple Podcasts with just one tool. In addition, you’ll also get your hands on subscribe tools, podcast optimization tools, and more.
9. Ninja Forms & Popup Maker
Now that you’ve made all of this content, you want to make sure that you’re using it to engage with your customers as much as possible. One way to do so is through popups, which allow users to opt-in to your organization's newsletters or promotions. To add popups to your site, however, you’ll need a tool that makes it possible.
With Ninja Forms, you can keep things simple, and create your own pop-ups without writing any code. Take that one step further, and integrate Ninja Forms with Popup Maker, so your pop-ups will appear when you want them to and how you want them to.
10. Contact Form 7
As you collect your customers’ contact information using your popups, you’ll need a way to connect your popups with your email lists—the same goes for other contact forms as well. And one of the most popular plugins for doing so is Contact Form 7, which includes reCAPTCHA, Akismet, and Constant Contact.
If you use MailChimp to create, manage, and send your marketing emails, you can also install the Contact Form 7 MailChimp Extension. This allows you to automatically connect your e-newsletter sign-ups from Contact Form 7 to your existing MailChimp mailing lists.
11. WordPress Landing Page
Once you’re armed with those content marketing tools, you may want to create and publish content to your site that coincides with your Google Ads efforts. In other words, you’ll need to create landing pages that will draw in and capture those leads.
With the help of a WordPress Landing Page, you can create landing pages that are focused on driving your users toward a call-to-action (CTA). Plus, this landing page builder easily integrates with other tools, like Contact Form 7, to create a seamless marketing funnel.
12. MashShare Share Buttons
It’s unavoidable: social sharing plays such a crucial role in increasing the reach of your content. If people enjoy your content, they may want to share it with their personal networks. So, why not make it easy for them to do so with the help of social share buttons?
Adding these buttons to your content on WordPress is possible with the help of Social Media Share Buttons. Beyond adding share buttons, this plugin also makes it possible to optimize sharing, connect your share buttons with Google Analytics, and more.
13. Click to Tweet
While social share buttons are helpful for getting your content out there, you can it even easier for your users by providing them with a simple “click to tweet” button. While social share buttons are often at the end of a post, these buttons can be sprinkled throughout your content.
Click to Tweet allows you to add blocks throughout your content, so that your users can share your content with their following with just one click. Plus, you can provide your users with the text you’d like associated with a given blog post, for instance.
Is there anything that we’ve missed? Our team here at ClikGlobal would love to hear your insights on your favorite WordPress marketing plugins!
Or, if you need a team to install these plugins for you, let us know!