Over 51% organic traffic is from search. That said, if a majority of your business is conducted online (or entirely online), you’ll want to make SEO (search engine optimization) a significant part of your marketing strategy. The first step in creating an optimized site, however, is choosing the appropriate CMS.
While there are many SEO-friendly CMSs out there, one seems to outdo them all: WordPress. WordPress is the most heavily utilized CMS out there, and although there’s more than one reason this CMS has skyrocketed in popularity, one is that WordPress is well designed for SEO.
Here are 10 reasons why WordPress is best for SEO.
1. Built for content creation
If content marketing is a core component of your marketing strategy, you’ll need a CMS that makes regularly publishing content easy. Originally a blogging platform, WordPress makes content creation simple. From its drag-and-drop editor to its easy-to-use multimedia library, technical and non-technical users alike can share their content with the world using the platform.
Moreover, while WordPress comes with several built-in SEO features, there are several areas where those features don’t quite cut it. That’s where WordPress SEO plugins can come in and extend your site’s optimizing capabilities. For example, many enjoy optimizing their content with WordPress SEO by Yoast.
2. Source code to please search engines
Beyond being easy to use, WordPress lays a strong foundation for SEO from the back-end. WordPress is predominantly written with PHP. However, the CMS still includes the appropriate HTML markup, making your content easy for search engines to crawl.
In recent years, WordPress has also released more themes that take advantage of HTML5. HTML5 comes along with the benefits of cleaner, more cross-platform friendly code. And of course, a site built with clean code, that functions well on mobile, is pro in the SEO world.
3. SEO-friendly themes
Themes can also positively impact your site’s SEO. First and foremost, themes affect your site’s appearance. With over 7,000 WordPress themes, you should be able to select a theme that aligns with your offerings and keeps your users coming back for more. Plus, those returning visitors will do wonders for your SEO.
While the design-impact of your theme is critical, you may be a bit surprised to learn that themes also affect how easily search engines can crawl the back-end of your site. This is because themes influence your site’s HTML markup, such as if the title of your page is identified as an H1 tag. Search engines need H1 tags to identify the title of your content, which affects its ranking.
By finding a high-quality WordPress theme, however, you should have no trouble winning in both the aesthetic and behind-the-scenes aspects of SEO as far as your theme is concerned.
4. Automatic metadata
If you’ve dipped your toes into SEO much at all, you’ve likely heard about the importance of your header (or SEO title), meta tags, and meta descriptions for your content. By ensuring that each of these includes a relevant target keyword, you greatly increase your chances of ranking on search engines.
However, adding all of this information manually can be a time-consuming task. Thankfully, WordPress allows you to automate this process. With the help of an SEO plugin, the CMS can create the appropriate HTML tags for you.
5. Clean permalinks
As you’ve browsed the Internet over the years, you’ve likely noticed that some URLs are easier to remember than others . For example, if you want to visit our blog, it’s pretty easy to remember its permalink: click.global/blog. As such, we’ve made it easier for users to come back to the page as they wish.
But did you know those clean permalinks (like the one mentioned above) also impact SEO? In fact, including relevant keywords in a web page’s permalink can positively impact that page’s ability to rank. Likewise, pretty permalinks result in a higher CTR (click-through-rate), which can also give your rankings a boost.
With WordPress, you can easily customize the format of your URLs. For instance, you can make it so your blog posts are always generated in the following form: yoursite/blog/title. Individual permalinks can also be edited to reflect your desired format. And with the help of those clean permalinks, search engines will have an easier time finding your content.
6. Easy image optimization
These days, photography-heavy sites are the going trend. That said, images that aren’t optimized can greatly slow down your site speed, and site speed undoubtedly factors into how your site ranks.
Moreover, research by Google indicates that over half (53%) of users will abandon a page that takes too long to load. As such, if your site takes too long to load, fewer users may want to engage with your content, which will directly impact your SEO.
Instead, you can use the WordPress editor to easily resize your images and reduce site loading speed. With that same editor, you can take image optimization a step further by adding alt tags and descriptions as well.
7. Optimal site speed
As mentioned, site speed is critical to both SEO and keeping your site visitors, but images aren’t the only factor at play. Moreover, you’ll want to ensure that your site loads quickly for users, no matter what device they’re using, whether it be a mobile phone, a tablet, or a desktop computer.
With the number of mobile users now outpacing desktop users, ensuring your site loads quickly for mobile users is more critical than ever before. And mobile users are impatient: According to Google Partners, the optimal loading speed for a site on mobile is just 3 seconds.
The good news is that WordPress is known to offer a quick loading speed even in its standard configuration. That said, if poorly maintained, any site will show signs of slowing down. As such, ensure you implement regular maintenance and use a good hosting service, so you can get the full site speed potential and SEO out your site.
8. Social media integration
While social media doesn’t have a direct on your rankings, user engagement does. As your content is shared on social media, you can potentially increase your user engagement. From increased page views to dwell time, search engines will notice that users are enjoying your content. As a result, you may see a boost in your SERP rankings.
Marcus Tober, CIO of SearchMetrics, notes, “...as the amount of available online content grows, Google is paying more attention to signals that indicate whether users are happy or not.”
This in mind, WordPress makes it easy to integrate social sharing with your site through plugins, like SumoMe. By making it easy for users to share your content on Facebook, Twitter, or LinkedIn, among other platforms, you can give your content a boost, as well as increase brand awareness across social platforms.
An underlying factor that can impact SEO is your site’s security. When Google fails to identify your site as secure, the search engine might label your site as spam or harmful to users. Unfortunately, this means that Google may not even bother to index your content.
That’s why WordPress makes an consistent effort to stay secure. With the WordPress security team and community on your side, security vulnerabilities are often immediately detected—it’s just up to you to keep up with those security updates.
In addition, you can also take advantage of the many security plugins available, such as WordFence Security, to add an extra layer of protection for your site and your users.
10. Community support
Even when you have a plethora of great features at your fingertips, that doesn’t mean much if you don’t feel like you can access the help that you need. But with WordPress, there’s no need to worry: You have an entire community behind your back.
Of course, you can visit the WordPress Support forums and engage with the community there. But because WordPress is such a popular CMS, there is a surplus of third-party websites, tools, and videos available to offer you any additional support and information you may need.
Get the Most SEO with WordPress Today
If content marketing is at the forefront of your strategy to get noticed, WordPress is a great CMS for providing you with the SEO-friendly foundation you need. From making it easy to publish content to its supportive community, WordPress can arm you with the right tools to start ranking on search engines.
To learn more about why WordPress is the Best for SEO, or start discussing the details of your WordPress project, contact us today.